• What is a template?
• Understanding the Image Manager
• Can I paste my content into my newsletter from Microsoft Word?
• What are Inbox Previews?
• How do you help ensure the highest rate of inbox delivery for my campaigns?
• Back To Resources

How do you help ensure the highest rate of inbox delivery for my campaigns?

Email deliverability is an incredibly important part of email marketing. There's nothing more frustrating than spending days designing the perfect campaign only for it to end up being flagged as SPAM and never read. To minimize the chances of this happening, we've taken the following measures:

• Our delivery servers have been whitelisted by major ISP's including AOL, Hotmail, MSN and Yahoo.
• Our team monitors blacklists daily and resolve issues with blacklisting immediately.
• Until a customer has been approved, every large campaign is reviewed by our team before it can be delivered. Any spammy campaigns are removed and the account closed immediately.
• Our team verifies all large lists that are imported and ensures they comply with our strict permission policy. Every email sent using our software contains a single-click unsubscribe link.
• Our abuse email account is monitored closely and every complaint is followed up promptly.
• Our software is directly integrated into abuse complaint systems for some large ISP's. If a sender receives an unacceptable number of complaints their account is terminated.

In short, we try our very best to ensure every last email sent through the application is permission based and doesn't impact on the quality and reputation of our service - and more importantly, your recipients.