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eConnect Blog - We talk about eConnect Email and email marketing
- Email Marketing Basics: Your Questions Answered
We get plenty of email marketing questions from our customers, some of whom are still treading gingerly into a weird, and sometimes wacky online world. - How To Attract Readers With Your Email Newsletter
What do email marketing and romance have in common? Plenty, in our opinion. For one, reaching out to a customer or prospect online is a lot like being on a first date, where you’re not sure if there’ll be a second. - Don’t Leave Your Manners Offline
You can be anything you want to be online, and your company is just waiting to tap on the endless possibilities. But first, read our etiquette guide to make sure you’re not in danger of letting your dark side take over. - Email Newsletters Made Easier
Creating an e-mail newsletter isn’t rocket science, or at least, it shouldn’t be. In fact, we’ve found that keeping it simple often gets the best results, and by simple, we mean fewer words, less graphics, and going easy on the sales pitch. - Sending Emails: Is There A Best Time
Back in ’04, at least two prominent studies concluded that a Monday morning (6-10am) mail-out would get you the highest open rates, and apparently, if you couldn’t make Monday, Tuesday wasn’t half bad either. - Why You Should Never Rent Or Buy Email Addresses
Your company has just produced this great product and you want to tell the world about it. You buy advertising space in the newspaper, magazines, on billboards and maybe produce a TV ad. What’s next? Let’s start announcing your products through email. But wait, you don’t have any email lists to start with.
Resources Around The Web
Email Marketing Blog
» Adventure In Email Marketing
» The Retail Email Blog
» Deliverability.com
» DMA Email Marketing Blog
» Email Experience Blog
Other Resources
» Messaging Anti-Abuse Working Group
» Authentication & Online Trust Alliance
Sender Authentication
» DomainKeys
» SenderID
» SPF
Business & Marketing Related
» Web Marketing Today
» MarketingSherpa
» Practical Ecommerce
» BtoB Magazine
» Business Pundit
» Seth Godin's Blog
» The Entrepreneurial Mind
» Small Business Trends
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