• What is a subscriber?
• How do I mass import my subscribers?
• How do I remove subscribers from my email list?
• What is a mailing list and why do I need them?
• How do I create a mailing list?
• Back To Resources

What is a mailing list and why do I need them?

In order to start a campaign, you will need a mailing list. A mailing list holds all the information about your subscribers and can contain as much information as you have. You can have unlimited mailing lists in the application, but you might not necessarily need to depending on the information you have. With segments, it's easier than ever to send to people with whatever criteria you establish.

A mailing list is a list of people that have shown interest in the topic of the mailing list by subscribing to it. When a message is sent to a mailing list, all subscribers of the mailing list receive the message, unless otherwise specified.

The application can then send a newsletter to the subscribers of the list you select and give you statistics for this mailing list once you send a newsletter.