• How do I start a campaign?
• What are some of the things I should take note of when creating a campaign?
• How do I conduct an A/B Split Test?
• How do I create a template?
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What are some of the things I should take note of when creating a campaign?

Here are some suggestions:

1. First, ensure that all your subscribers are permission-based subscribers.

2. Write email subject lines that are relevant to your campaign.  Spammers will usually use irrelevant subject lines to fool readers.

3. It is highly recommended that you always use the same From Name and From Email.  This will allow you to build your reputation with subscribers and ISPs.

4. Watch your language, and read your content several times to ensure it is written with respect.  (Check out our blog write-up, “Don’t Leave Your Manners Offline”.)

5. Limit the use of CSS in your HTML email; email clients are not designed to be browsers.

6. Do not use CSS to lay out your emails. Use tables instead.

7. If you are using CSS for presentation, use inline styling, e.g. to specify a color (black) and font size (12 pixels) for your text, you should do the following:
   
   <p style="font-size:12px; color:#000000;"> Your text here</p>

8. We recommed that you do not send HTML email campaigns with just images, as most email clients will block images by default.  If you need to do so, include ALT-text with your images.

9. Ensure that your image paths are correct.  If you are uploading the images into our Asset Manager and choosing them from there, your images will be linked properly.  If you choose to host your images on your own server, make sure they are linked like this:
   
   <img src=http://www.domainname.com/whateverfolder/imagefile.gif>
   
   and not like this:
   
   <img src=“whateverfolder/imagesfile.gif”>

10. Test your campaign’s Spam Score but don’t be paranoid.  If you are getting below 4 points, your campaign is probably safe.

11. Send test campaigns to your own email address and other web-based email accounts.  Most of the time, what you see on your browser will not be the same as what you will see on your email client or on other web-based email clients. eConnect Email provides you with 10 free emails for testing purposes; please use them to ensure your campaign’s success.

12. Visit the eConnect Blog, where we have write-up's on email marketing best practices